How does it feel to be number 1 ?


We were approached by Rubin to create an ad that reflects the feeling of being number one.

Using the official statistics as a backing, Rubin Rose confidently knows what being number one means since they are the most sold Rose in the region, and most definitely number per sold bottles in Serbia.

So our TVC had to reflect:

▸ Focus on the feeling that is caused or a result of a winning spirit felt through everyday life situations or larger than life situations.

▸ It had to move people with an emotional story and through tat formulate the idea that Rubin is
number 1 per sold bottle thanks to consumers that recognize quality and a winning spirit.

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