Beginning, Middle, End

Wheter you are working on long form content or even short form content, your efforts should always be focused on creating the three act structure. This a simplified explanation of the concept but overall look for it everywhere. If the structure of anything you are trying to accomplish wether it be a 15 sec commercial or a 90 min feature film should have this basic strucutre in order to work.

ACT 1

Show the ordinary world of your protagonist or theme. Introduce the inciting incident that dirsupts it, and make the stakes clear and compelling should your protagonist fail.

ACT 2

The conflict grows ever deeper and broader, and the inital response by the protagonist proves inadequate.

ACT 3

Resolve the problem. Events reach their invevitable climax and resolution.