Blue Coast Brewery: Tequila Blonde




Bitterness balanced by a tropical twist
The design process:
For the beer etiquette of Tequila Blonde began by identifying key elements of the beer that needed to be communicated through the label. The beer, with its notes of hops and tropical fruits and a tenfold bitterness counterbalanced by a soft roundness, provided inspiration for the design team.
In order to represent the tropical notes, the designers included a graphic of flowers on the label, this is a subtle but powerful illustration that gives the customer an idea of what to expect from the beer in terms of flavor. The color choice of a bright and vibrant yellow for the flowers represents the tropical fruits and adds a cheerful touch to the label.
To balance the tropical notes, the designers also included a Black and White skull on the label, this represents the bitterness of the beer and provides a contrasting element to the flowers. To complement the skull, a black and white theme was chosen as it also provides a contrast against the bright yellow of the flowers.
The label is set on a deep blue background, this is inspired by the Tequila aspect of the beer and also gives a reference to the blue hues of the coastal lifestyle of Cote d’Azur. The use of a deep blue background also makes the yellow flowers and the Black and White skull pop out and grab attention.
Overall, the design process for the beer etiquette of Tequila Blonde sought to effectively communicate the key elements
Task
Design a beer label