To increase brand awareness and sales of Bohor Fabric Softener by showcasing its unique scent and creating an emotional connection through a fairytale-inspired commercial.
The TV commercial featured the unique scent of Bohor and was based on the fairytale “Alice in Wonderland”. The commercial began with Alice falling down a rabbit hole and entering a magical world where she encounters different characters such as the Mad Hatter and the White Rabbit. Throughout the commercial, Alice is surrounded by the scent of Bohor, which creates a pleasant and inviting atmosphere. The commercial ends with Alice waking up and realizing it was all a dream, but the scent of Bohor stays with her and reminds her of the magical experience. The commercial ends with the tagline “Every scent has a story, our story smells like Bohor”.
The target audience for the commercial were women aged 25-55, who are looking for a natural and high-quality fabric softener for their laundry.
The commercial was shot in a fantastical setting, using animation and live-action footage to create a magical and dreamlike atmosphere. The fairytale-inspired story helped to create an emotional connection with the target audience. The commercial was shot with a high-quality camera and edited to keep the pacing fast and engaging. The music was carefully selected to match the magical tone of the commercial.
The commercial was well-received by the target audience, with many praising the fantastical setting and the fairytale-inspired story. As a result, sales of Bohor Fabric Softener increased by 20% in the first month after the commercial aired. The brand also saw an increase in social media engagement and website traffic. The unique scent of Bohor and the fairytale-inspired story helped to differentiate the brand from its competitors and create a strong emotional connection with the target audience.
The “Bohor Fabric Softener” TV commercial was successful in increasing brand awareness and sales by showcasing the unique scent of Bohor in a fantastical setting and creating an emotional connection through a fairytale-inspired story. The commercial resonated with the target audience and helped to create a strong emotional connection with the brand.