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February 1, 2016

Infiniti: Chromatic

 

INFINITI Middle East has launched “Chromatic,” a unique project that combines the sounds and shapes of the INFINITI range to create an audio composition and animation. The project aimed to showcase the design and engineering capabilities of INFINITI vehicles, as well as to provide a visually and audibly captivating experience for the audience. The “Chromatic” project was created entirely from the sounds of the INFINITI range, including the engine, doors, and other elements, which were captured and processed to create the final audio composition. The animation was created based on the shapes of the INFINITI vehicles and synced with the audio composition to create a cohesive experience. The final product was a stunning representation of the INFINITI brand and the exceptional capabilities of its vehicles.

 

The behind the scenes filming for “Chromatic” was an integral part of the project as it provided a behind the scenes look at the process of creating the audio composition and animation. The footage captured the entire journey of creating “Chromatic,” including the capturing of the sounds from the INFINITI range, the processing of the audio, and the creation of the animation. The filming also captured the interactions and discussions between the audio and animation teams as they worked together to bring the project to life. The behind the scenes footage was an essential part of the final video as it provided an intimate look at the creative process behind “Chromatic” and allowed the audience to see the effort and dedication that went into creating such a unique project.

 

 

Task

BTS filming, Editing

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