Rubin “wines with a seal of quality”

Objective:

To increase brand awareness and sales of Rubin Winery by showcasing the premium quality of the wine and emphasizing the unique feature of the wine having a seal of quality.

Strategy:

The TV commercial featured a famous singer as a brand ambassador. The commercial began with the singer singing a beautiful song in the background while holding a glass of Rubin wine. The singer then provided a voice over describing the unique feature of the Rubin wine having a seal of quality. The commercial emphasized that this seal ensured the wine’s quality and authenticity, and set it apart from other wines. The commercial ended with a pack shot of the Rubin wine bottle and the tagline “Wines with a seal of quality”.

Target Audience:

The target audience for the commercial were wine enthusiasts and people looking for a premium quality wine to enjoy in special occasions.

Execution:

The commercial was shot with high-end cameras and in low-key lighting to create a sophisticated and elegant atmosphere. The choice of a famous singer as the brand ambassador helped to add credibility and luxury to the brand. The commercial was edited to keep the pacing fast and engaging and the music was carefully selected to match the elegant tone of the commercial. The voice over of the famous singer describing the unique feature of the seal of quality helped to educate the audience about the product and its authenticity.

Results:

The commercial was well-received by the target audience, with many praising the elegant and high-end feel of the commercial, as well as the unique feature of the seal of quality. As a result, sales of Rubin wine increased by 30% in the first month after the commercial aired. The brand also saw an increase in social media engagement and website traffic. The high-end feel of the commercial and the unique feature of the seal of quality helped to differentiate the brand from its competitors and create a strong emotional connection with the target audience.

Conclusion:

The “Rubin Winery” TV commercial was successful in increasing brand awareness and sales by showcasing the premium quality and unique feature of the Rubin wine having a seal of quality. The commercial resonated with the target audience, educated them about the product, and helped to create a strong emotional connection with the brand.