Vital “Let’s grow”

Objective:

To increase brand awareness and sales of the Vital Rastimo line of products by showcasing the new line of products specifically designed for kids and emphasizing the fun, lighthearted and educational aspect of the products.

Strategy:

The TV commercial featured Natasa Tapuskovic as a brand ambassador and was filmed on a picnic with her kids. The commercial highlighted the new line of products called “Let’s Grow” which came in different packaging featuring a lion, a parrot and a giraffe. The commercial emphasized the educational aspect of the products, showing the packs coming to life and teaching kids about the animals and their facts in nature. The commercial was designed to be fun and lighthearted, aimed at catching the attention of kids and their parents.

Target Audience:

The target audience for the commercial were parents with young children who are looking for fun and educational products for their kids.

Execution:

The commercial was filmed on a picnic setting with Natasa Tapuskovic and her kids, highlighting the use of Vital Rastimo products in a real-life setting. The animation of the different packs coming to life helped to catch the attention of kids and emphasize the educational aspect of the products. The commercial was edited to keep the pacing fast and engaging and the music was carefully selected to match the lighthearted tone of the commercial.

Results:

The commercial was well-received by the target audience, with many praising the fun and educational aspect of the products. As a result, sales of Vital Rastimo products increased by 15% in the first month after the commercial aired.